AI VISUAL TEAM
Stand up your own dedicated
AI Visual Team,
without hiring a single person.
Smoothie Studio is a creative company producing commercials, PVs, and brand films built around generative AI. “AI Visual Team” is a service that puts the very creators making things with generative AI every day to work as your company’s dedicated team, on a monthly hourly contract. From a single key visual to a full web commercial, we keep everything that touches AI creative running, right alongside you.
PROBLEM
“We want to build creative work with AI” — that first step is the hardest one.
Generative AI has fundamentally changed the conventional wisdom of creative production. Yet very few companies have managed to actually put it to work in-house. In sales conversations, we hear the same three concerns over and over.
WALL 01
No one to hire
Creators who can use generative AI at a practical, working level are almost nowhere to be found in the job market. Job postings go unanswered, and there's no one in-house who can teach others even if you wanted to train them internally. Many companies stall right at the entrance of building a team.
The hiring & training wall
WALL 02
The output isn't good enough
Anyone can now click around a tool. But turning that into work good enough to put your company's name on takes more than prompting skill — it needs the same directing, design, and editing craft that traditional creative work has always required.
The quality wall
WALL 03
Nothing gets retained
When you commission a production company for a one-off job, all you're left with is the finished piece. How it was made, what was tried and discarded — the process know-how that would help next time never accumulates in-house, and you never escape the cycle of one-off orders.
The knowledge wall
→AI Visual Team is a way to clear all three walls at once: rent an already-built team, whole.
CONCEPT
A working generative-AI team, provided as your own division
AI Visual Team provides a working video and design team fluent in generative AI, dedicated to your company, on a monthly hourly contract. A director, AI designer, AI video creator, and editor operate as insiders who understand your business and brand — handling everything from planning and production to ongoing improvement.
CLIENT
Your Company
If you already have an internal AI promotion/strategy team, we operate as one with them
SMOOTHIE STUDIO
AI Visual Team
We assemble the members best suited to your project, straight from our generative-AI video production floor
＋This isn’t “outsourcing” mediated by purchase orders. It’s a way of working where we exchange updates daily through weekly check-ins and chat, building toward the same goal together.
＋The contract is a monthly hourly plan. Within those hours, you can freely combine planning, generation, editing, and improvement proposals however you need.
STRENGTH
We specialize in “making things with generative AI”
Smoothie Studio’s core business is video production specialized in generative AI. AI Visual Team opens up that very core-business floor directly to your company. It’s a new kind of service, distinct both from AI training or demos that stop at a workshop, and from production companies still learning AI themselves.
Quality forged in the field
We produce commercials, PVs, brand films, and social videos every day using a production workflow built around generative AI. The quality bar tempered in that live production environment is simply the team's standard.
Know-how updated continuously
We're constantly testing new techniques and putting them to work on real client projects, so among AI tools that turn over almost weekly, we can tell you the best way to build this, right now.
Broad coverage of AI × creative
Take one generated key visual and expand it into banners, video, and commercials. Image and video generation and editing, and deployment into web commercials and social ads, all happen within the same team — so there are no boundaries to how you can use it.
SERVICE LIST
What we can take on — AI × creative, end to end
Images and video, generation and editing — all handled within the same team. Feel free to start with “can this even be made with AI?”. Just give us the theme, and we’ll propose the best way to build it.
STILL
Create — images & stills
- Key visual generation
- Banners & ad creative
- AI visuals standing in for photo shoots
- Image editing, compositing & retouching
- Illustration / logos & icons
- Infographics & document design
MOTION
Move it — video
- Web commercial production
- PVs & brand films
- Short-form videos for social media
- Video editing & motion graphics
- Signage & event videos
- Storyboarding & structure design
OPERATION
Keep it running — rollout & ops
- Bulk variation & pattern generation
- Format adaptation across sizes & media
- Seasonal & campaign rollouts
- Style templating
- AI model deployment
- Brand template maintenance
HOW WE WORK
We build the structure around where your company stands today
Most commonly, we form a joint teamwith the AI promotion/strategy team you already have. We turn the AI-related creative work generated on your side into finished work, while your company keeps hold of direction and brand — of course, we can also help stand up a team from scratch if you don’t have one yet.
Form a joint team with your AI team
If you already have someone leading AI promotion/strategy in-house, we join as their production arm. Strategy and decisions stay with your company; production capacity and quality are ours — and with that division of labor, production starts moving from the very first month.
Take on the whole creative-AI function
If you don't yet have a dedicated team, we take full ownership of planning, tool selection, production, and improvement — effectively serving as your company's 'AI creative division.' You don't spend time building a structure from zero; things take shape as work gets underway.
You lead; we run alongside as specialists
If you want your own people to eventually be able to build this themselves, we act as generative-AI creative specialists, supporting brainstorming, technical guidance, and hands-on production for the hardest parts. We accelerate in-house capability-building by running alongside real projects.
＋For companies that need large volumes of video and image work, we can also propose a company-wide production structure that consolidates requests from multiple departments into one.
MERIT
Five things you gain because it’s the AI Visual Team
Not a one-off production order, and not hiring AI talent yourselves — instead, a team that makes things with generative AI every day, placed directly in-house. Here are the five things that come from working this way.
A team that makes things with generative AI every day, dropped straight in
The people on the job are the same members shipping real client work daily, with real reviews, revisions, and deadlines. The answer to "how far can AI actually take this?" comes back not as a slide, but as hands-on work.
The output and speed you get change, without increasing cost
Simply redirect the budget you were already spending on outsourced production. Generative AI can produce dozens of variations from a single concept, and revision cycles are short. Without adding new budget, both the volume of creative you can ship and the speed of your decisions go up a level.
Not just the finished piece — the process itself stays with your company
Because it's an hourly contract, we can share work-in-progress openly as we go. What we tried, and why we landed on a given idea. Making that process visible — something a one-off order leaves as a black box — lets know-how grow inside your organization.
Working side by side means fewer do-overs and fewer "that's not what I imagined"
We check in and align with you throughout production. Because misalignment gets caught early, you avoid the risk common with one-off deliveries, where you only discover "this isn't what I pictured" after the piece is finished.
You don't have to chase generative AI's "current best answer" yourselves
Models and tools turn over almost weekly, and the optimal way to build something keeps shifting. Because we keep verifying techniques on our own core-business production floor and always build with the latest methods, your company doesn't need to spend people and time keeping up.
FLEXIBLE HOURS
Every month, your hours — and the mix of work itself — get reshuffled
Contracted hours don’t just expire if you don’t use them all in a given month. What’s left over moves to the next month; if a month runs short, you can draw ahead from the next month’s hours. On top of that, the split between video, image, and direction work — and the tasks themselves — can be reshuffledevery month to match that month’s priorities.
Example: reshuffling hours (Standard plan, 75h / month)
Month 1
15h sent to next month
Month 2
Adds last month’s 15h
Month 3
Draws 25h from next month
Month 4
Last month’s 25h deducted
Leftover hours roll to the next month; short months draw ahead from the next. It evens out — and gets fully used — over the contract period.
Unused hours roll to next month
Any hours you don't use up this month carry forward to be used next month. Nothing you don't use simply goes to waste.
Short on hours? Draw from next month
During a crunch, pull forward next month's scheduled hours. Work doesn't have to stop for busy seasons or a campaign launch.
Rebalance the team mix every month
We reshuffle how hours split across video, image, and direction work to match the ebb and flow of your production needs.
Change what we handle, month to month
Social-media-focused this month, commercial-focused the next. Same contract — what we work on can be swapped out.
Contract hours, term length, and other conditions are quoted individually to match your needs. Contact us
DIFFERENCE
How is this different from one-off video production?
The one-off video production we also offer is the best option when you just need “one piece, done well.” But when you need to keep generating creative continuously, the hourly-contract AI Visual Team gets you something very different for the same budget.
| One-off production order | AI Visual Team | |
|---|---|---|
| What you receive | The finished video/image | The finished piece, plus work-in-progress, variations, and verification data |
| Visibility during production | Largely hidden until delivery | Shared continuously — you can check progress at any time |
| Changing direction | Handled as a one-off scope change | Decided on the spot in a shared session; a new direction starts the following week |
| Gap with what you imagined | Sometimes only discovered at delivery | Aligned continuously during production, so big gaps rarely happen |
| Relationship with your company | Client and vendor | One team, looking at the same goal |
| What's left afterward | The deliverable | The deliverable, plus the know-how that accumulates in-house through the process |
We work in a loop of “consult → brainstorm → produce → share → improve,” built on the premise of refining it together with your company.
COMPANY
We’re a creative production company built around generative AI
Smoothie Studio’s core business is video production with generative AI, and we bring the production strength we’ve honed there to companies in three forms. This page covers AI Visual Team, the core of the three.
Generative AI Video Production
Our core business is video production driven by generative AI. We realize expression, volume, and speed that were hard to achieve with conventional production workflows, shaping everything from branding to marketing videos — fast, efficiently, and at a high standard. This frontline know-how is the foundation of every service we offer.
AI Visual Team
We build and provide a working video and design team fluent in generative AI as your own in-house division. From still images and key visuals through to video and web commercials, you can hand off the whole of your visual production on an hourly contract.
Universal AI
An enterprise platform that gets companies up and running with generative AI right away. It supports in-house AI implementation and adoption, backing up companies' AI use from both the production and infrastructure sides.
FAQ
Frequently Asked Questions
What does the contract look like?
What happens to hours we don't use up?
What kind of production work can we hand off?
What if we already have an internal AI promotion team?
Does quality change depending on the size of the contract?
CONTACT
As the way creative work gets made changes,
bring a “team that can build it” in-house.
For consultations and quotes, feel free to reach out via the form below.
We’re happy to hear from you even if you just want to talk it through first.
You can also reach us by phone or email
+81 3-6897-3730/[email protected]